MasterCard

User Experience Research Lead

User Experience research project for a new responsive web product to easily visualize sales insights to business owners, compared to their competitors, based on MasterCard transaction data.

UX Research Process:

Design Thinking workshops conducted via Miro for UX discovery
Developed a series of personas for small business users
Journey Map created for high level future vision of the experience design
Initial heuristic review of a series of wireframes
Usability Tests of Figma prototypes with users matching personas
PowerPoint (PPT) decks delivered with usability results and recommendations
Highlight video clips were integrated with the PPT's, which drove UX changes
Usability Testing performed as part of UAT for final sign-off of the application
UX research surveys were performed on a quarterly basis for future enhancements

UX Research was performed on early Figma prototypes to refine the design from gray-scale wireframes to high fidelity design comps and provided to the front-end development team with XR throughout the product evolution.